All studies show it: more and more holiday makers decide at the last moment their holiday destination. The professionals have understood and the internet did the rest. In recent years, sites like last minute.com have been very successful. They allow smart guys on the lookout for bargains to catch on the flight a night in a palace for a few dozen euros and so on.
This system, which has now proved its worth, seems to have a bright future, as young people in particular are increasingly buying their stay on the internet, while tour operators, airlines and tour operators no longer hesitate to to limit their losses, to sell at the last moment the flights, night of hotels or places in a circuit which did not find takers by the classic commercial ways.
The success of the first last-minute sales sites is therefore emulated. Thus, a little more than two years ago, Michel-Yves Labbé launched Depart Demain . How does this site differ from Lastminute.com or other similar sites? “It’s a bit the same system,” concedes the founder. “But …, he corrects immediately. “On our site, we only sell at the last minute. Very precisely to seven days of departure, no more ». Above all, he insists, “I do not take everything that professionals offer. I operate a sort. I choose only the best. I have agreements with Tour Operators. He adds, “I’m committed to quality. Because my experience allows me to know what exactly is a 3 * in Tunisia or a 5 * in Crete, for example.
The man is an old world traveler, a globetrotter who has spent his life traveling the planet. He worked for forty years in the “production” of voyages: after founding Plein Vent in 1977, he held responsibilities at Cruisair, Capaclub, Jet Tour, before launching, in 1994, Directours on the concept of sales in France. direct with updated prices on the revolutionary tool of the time: the Minitel! First Web site of tourism in 1995, Directours will become in 2000, the first tour operator only on the Net. In 2008, Michel-Yves Labbé sold his company in 2008 to NG Travel. The man who is also president of the United States Tourist Office in France, Since then, it has continued to undertake and innovate, as shown by the launch of Départ Demain .
“We have developed a smartphone app – free to download – that sells packages (plane + hotel) and also circuits,” he explains. Since January 1, 2017, sales are also made on our website. “Young people buy easily with their smartphone. On the other hand, the site is more suitable for seniors. In low season, we offer circuits at crazy prices, “he says. Last week, there was a circuit of 12 days (10 nights) in Burma for 1499 €. What to dream. To be sure you do not miss the best deals, you must log on every Tuesday and Thursday at 5 pm to discover the new products offered for sale. And above all, we must react quickly, because there are often only two, three, four or five seats!
“I’m doing well because I know the products and their quality, I’m not satisfied with a marketinq approach,” says Michel-Yves Labbé. “Our customers are faithful and proselytes,” he insists. As of Dec. 31, Depart Demain has recorded 500,000 downloads of its app. And, in 2017, its site will have had 2.5 million unique visitors. A word of warning hello!